Saturday, 21 June 2014

Plastic Tray and its Significant Role to the Success of a Bakery Business



Proper presentation of products is the key to the success of a bakery business. The ability to display the product properly will tempt consumers into buying a loaf or a cake so as to have a taste of the wonderful creation right before their eyes. It is very likely that at some point in your life, you have not been able to resist the temptation of bread that has been creatively wrapped in clear plastic packaging and carefully arranged in a Plastic Tray in one of the bakeries in town.
Advantages of using Plastic Tray for display
-        Plastic Tray is more cost effective than stainless steel trays.
-        It is corrosion resistant which reduces worries over contamination. Plastics trays usually pass the standards of food safety because they can be sufficiently cleaned.
-        Plastics trays are easily cleaned and sanitized due to their smooth surfaces. You only need water and detergent/soap for cleaning to prevent any chemicals from migrating into food it comes into contact with.  
-        Plastic trays can be customized according to your requirements. There are many suppliers who would be more than willing to customize the Plastic Tray based on your specifications.
-        There is a wide range of choices in different shapes, sizes and colors. This allows you to be creative with your display as well use some form of color coding if necessary. 
-        Plastic trays are not breakable; hence it reduces the need for frequent replacement.
-        Plastic trays are lightweight yet durable. They can easily be stacked one on top of the other for efficient storage purposes.
Design considerations for the Plastic Tray
Like most packaging materials, a Plastic Tray is designed to fit the specific needs of customers because different bakery products comes in all shapes, sizes and material distribution. When weight is desired in the customization of Plastic Tray, consistency will be the driving force behind how the specific tray will be designed. In order to ensure that the customized Plastic Tray will meet the customer’s specifications, the following factors will be considered: geometry of the part, tooling, material distribution and stacking features.
Plastic packaging – an innovative convenience for bakeries
Consumers prefer convenience when it comes to food products and what bakeries are now more concerned of is creating eye catching designs using both plastic packaging and Plastic Tray. Bakeries want to create truly desirable products that will catch the attention of consumers. Bakeries also need to standout from the competition and they have to push themselves outside of their comfort zones so that the crowd of consumers will choose their product. The average consumer no longer has enough time to prepare breakfast and pre-packaged bread and take-out coffees have become their staple morning food.
Food safety is also another concern for bakeries and they have to ensure that their products are consistently safe for their consumers. Innovations in the plastic packaging industry has allowed for clear plastic packaging that translates to increased consumer interest and dispels any notion that the product is contaminated. The basic composition of plastic ensures very low potential for its components to migrate into food.



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